Apple Innovative No More, Says Man Who Helped Shape the Company


The scrappy, disruptive Silicon Valley company that revolutionized the way we think of the personal computer is no more, says the man who helped Steve Jobs design the Mac in the 1980s, Quartz reports.

Harmut Esslinger was an established industrial designer who had worked on hundreds of Sony products when he signed a million-dollar-a-year contract with Apple in 1982 to help Jobs design the Mac. Esslingers “Snow White” design paradigm defined the look and feel of the Mac. But innovation at Apple is a thing of the past, Esslinger told Quartz.

“Steve Jobs was a man who didn’t care for any rational argument why something should not be tried,” he said.

Esslinger, who, it should be noted, is promoting a book, Keep it Simple, about his time collaborating with Jobs at Apple, says disruptive ideas of the future are likely to come out of China, where he teaches.


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