Amy Stein & Stacy Arezou Mehrfar – Tall Poppy Syndrome

The PhotoBook Journal


Copyright 2012 Stein & Mehrfar, published by DECODE

The photobook Tall Poppy Syndrome by Amy Stein and Stacy Arezou Mehrfar utilizes metaphors to narrate their joint investigation of a subtle cultural trait in Australia. In Australia, as in some of the other regions of British cultural influence, the Tall Poppy Syndrome is a term to describe a social phenomenon in which successful people (the “tall poppies”) get “cut down to size”. A collaborative and indirect story about social conformity and maybe what it might feel like to not to fit-in or conform.

Their photographs frequently have a humorous undertone, sometimes subtle, sometimes bordering on cliché. They explore the visual metaphors for what it may feel like to be ostracized by a lager or peer group; a single cow in a meadow, a singular tree in a field, a women dressed in black (an interesting version of who might be…

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